Maybelline Queen











{December 12, 2013}   “Building Your Kit” Recap

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Eyebrows are one of the most misunderstood areas of makeup artistry, and having an artist’s understanding of eyebrows is crucial to impeccable makeup.

As a makeup artist, you need to be situational when correcting, filling in or shaping a brow — making decisions based on the needs of your client and the final look you trying to create. Many makeup artists want to add a dramatic eyebrow into every makeup application, but an inappropriate eyebrow can age your client, distort the shape of the face, provide an unwanted emotion or take away from the desired focal point of your makeup design.

 

Tweezers and scissors are your first line of defense against offensive brows. With these tools, you can create shape as well as adjust thickness and length. Every artist should have a great pair of slant tweezers (some artists favorites are Tweezerman and Lavaque) as well as safety scissors, which are essential for trimming and adjusting.

 

For a true artist trick, try a pair of “twissors” (a scissor-tweezer hybrid) from Alcone or Cinema Secrets. Because they can cut hair really close to the skin without cutting the skin itself, twissors make eyebrow sculpting even easier: you can get rid of hairs that are too long or growing in the wrong direction without the time commitment of tweezing, or redness it can cause. I also recommend carrying a brush or comb for setting the brow hairs into place.

 

Many artists leave eyebrow pencils out of their makeup arsenal, but don’t make that mistake—pencils are a must-have. Pencils work perfectly on brows, because the marks sit on top of the skin and add dimension, providing volume to a flat or thin brows. Use them to fill in sparse or patchy eyebrows with a natural look that mimics missing hairs. I prefer mechanical pencils, as the thinner tip allows for precise application and appears more natural. My favorites include Kevyn Aucoin’s The Precision Brow Pencil, MAC Eye Brows, and Anastasia Brow Wiz.

 

Shadows and other powder-based products bring dimension and depth to brows, especially those that might are on the too-full side. They are also ideal for long wear and allow a range of effects from natural to dramatic. I prefer those that are dense in pigment and have a matte finish. I recommend carrying powders from soft taupes to rich browns to complement natural eye and hair hues, as well as burgundy and burnt sienna for matching processed hair colors.

 

Gels and waxes are wonderful for lightening a darker brow or holding a disorderly one in place. Softening or sculpting the brow can take years off of the face and can help spotlight certain elements of the face. For example, if you want the focus to be a smoky eye, lightening up the eyebrow a few shades can direct attention where you want or need it. For a collection that’s as universal as possible, carry brow gels or waxes in clear, blonde, ash, and taupe.

Pro Tips

For a modern brow, you need to see skin and individual hairs. I also aim to have high and low points in every brow look I create. A great pro trick is to use a brow pen or gel liner with a small precision brush to mimic the look of individual hairs. Just a few subtle strokes can make even the thinnest or most over tweezed eyebrows look terrific. I love pens specifically designed for this purpose, but a brown gel liner from any line will do.

 

Great eyebrows are a secret essential element. When applied correctly, an eyebrow frames the eye, flatters the face, and provides balance without competing with the rest of your makeup. Be prepared to deliver the perfect eyebrow with every application, and your makeup will always be beauty page perfection.



Beauties, have you ever wondered how to really give your lashes some oomph? Here’s a pro makeup artist technique to maximize your lash mileage!

HOW TO Make the Most out of Your Mascara Wand

 

Wrap the mascara wand with a protective covering (we like using a small towel or plastic ziplock back so our fingers don’t get dirty).

Grab the wand head and slowly bend it so it’s at a 90 degree angle, perpendicular to the actual brush handle.

Apply mascara in harder to reach areas (like the inner and lower lashes) by holding the wand with your index finger and thumb. This enables you to push the mascara brush deeper into the base of the eyelid, ensuring thicker looking lashes.

After you push the mascara into the base, wiggle the brush repeatedly and lift up. If you don’t feel comfortable bending your full-size mascara, this technique works just as well with disposable mascara wands (and you can use them to brush out mascara clumps after application).

MaybellineQueen Tip #2: Use the end of a disposable mascara wand to apply glue to false eye lashes. Place a bead of glue on the end of the handle and run the strip through the glue for even application.



{November 25, 2013}   Gorg Makeup in Wet Weather!

 

Has your otherwise perfect makeup application been washed away by a surprise downpour? With the rainy season approaching, it’s time to prep your beauty routine to make sure your face never gets drenched on again! Here are some tips and tricks on how to keep your makeup looking gorgeous—not washed out—in wet weather.

Face

The trick to perfecting your base is in the application—instead of caking on a thick amount, make sure to add thin layers of product until you reach coverage you’re happy with. Since powder turns splotchy in the rain, choose a cream, mousse, or liquid texture as a base, to ensure longer-lasting coverage. If you must powder, dust a light layer of translucent powder with a large, fluffy powder brush. Use concealer sparingly, and only where necessary.

Cheeks

Since powder is best to avoid in wet weather, the same holds true for powder blushes. Opt for cream, gel, and mousse textures instead. In a damp atmosphere, these formulations will last longer on the skin.

Eyes

It’s a wet-weather no-brainer: choose waterproof eye liner, mascara, and cream shadow formulas. Avoid using liner or mascara on the waterline and lower lashes—who wants raccoon eyes?

Lips

A rainy day isn’t the best time to experiment with bold shades and extreme textures. Bright colors and high-gloss formulas are typically a rainy day no-no (they have the tendency to smudge everywhere in humidity or dampness). Stick with a neutral, pinky-mauve tone in a comfortable satin formula.




{November 22, 2013}   Makeup Organization

 

Know yourself.

What organization method suits you best? Conduct a personal investigation. Look through your bathroom, clothing, and books and make a list of the ways that you seem to naturally arrange your stuff. Are you quick at finding things by color, or perhaps you go more by shape? Now focus on your cosmetics. Is it more conducive to arrange products by function, or maybe it’s better to organize by brand? Whichever way you choose to categorize will depend on you and your collection. A box containing all lipsticks is great for a smaller collection, while a box of only Maybelline lipsticks is perfect for a brand-centric collector. A carton of blue nail polish would be perfect for an avid nail artist, while a box of blue everything would be better to pull from for when you need a particular shade. Whatever method you choose should make the most of your collection and space.

Keep it handy.

Are you a bathroom or a bedroom artist? Storing your collection of cosmetics where you use it will not only make your routine faster, it will put an end to that trail of shadows and glosses from one part of the house to the other. The closer you can keep all your cosmetics to your mirror the better, to avoid cluttering up your vanity, counter-top, or workspace with yesterday’s shades and dirty brushes. If your collection is at hand, you’re more likely to put things back right away.

Get Messy.

It may seem appealing to meticulously organize products in a rainbow-colored order, or arrange them in a perfectly flush line or stack. The problem is they are only going to look great until the next time you’re in a hurry (which, last time we checked, is nearly every day). A good strategy is to keep things grab-and-go friendly by piling categorized products into wide-mouth boxes, jars, and canisters. You’ll find what you need in a pinch, and feel guilt-free about shoveling items away before running out the door, making cleanup a breeze.

Make a favorites box.

Though we all love to experiment with up-to-the-minute shades, our old standards and everyday basics are always popping in to say hi. Why store these away when you’ll be taking them out daily? Keep a small box right by your mirror to fill with your foundation, brow pencil, mascara, clear gloss, and that lipstick you’ve been wearing nearly everyday for a month. You’ll be ready in no time with these familiar friends within reach.

Purge annually.

A monster-size collection is okay, as long as everything is well loved. Take the time once a year (if not more) to dig to the bottom of your bins and boxes and pull out unused items and spoiled products. Goopy nail polish and smelly lipstick aren’t worth keeping. Give away fresh products that aren’t your taste. Purging your collection with keep it manageable down the road, and keep you feeling organized.



 

If you’re a makeup artist, you know to clean your lipstick between customers. When you’re shopping for the perfect shade, you wouldn’t dream of swiping it on without sanitizing. But what if you’re the only one who uses your lipsticks? Cold season is looming, you know. Even if you are the only one primping, it may be a good idea to disinfect your tubes from time to time.

AT HOME

Try an alcohol bath for your lipstick case.70% alcohol is concentrated enough to kill bacteria, and won’t evaporate as quickly as higher concentrations. Hold the lipstick in a cup of 70% alcohol for a few seconds to remove the first layer of product. Let the stick dry naturally. This prolongs the contact with alcohol so it can sanitize as it dries.

ON SET

It’s a good practice to use a mixing palette when working on other faces. Simply shave a small portion of the intended product off with a Q-tip or small spatula onto the palette.This ensures each client gets a fresh sample, and it’s easier to mix and keep handy for touch-ups.

AT THE MAKEUP COUNTER

Makeup testers can harbor some nasty stuff, so make sure you always sanitize before trying on a new shade. With a Q-tip, shave off the top layer of the lipstick. Then spray with alcohol (counters will always have a bottle on hand) and wipe with a tissue.



{November 20, 2013}   Holiday Look!

 

It’s party season! Time to pump up the volume with an extra-glitzy face so you’re sure to make that time under the mistletoe tempting. I found three of the hottest holiday trends for you. Try each individually—or if you’re daring rock all three!

Red Lips

It’s a classic for a reason. Red lips evoke the warmth and glamour of Christmas Past. Best of all, anyone can pull it off.

To combat color bleeding or smudging, line your mouth with a matching liner or set the stage with a lip primer that will help keep any bright pigment in place. For true lipstick migration-proofing, nothing beats a reverse lip liner, which uses a clear waxy formula to form a barrier. Finally, for precise lipstick application, use a lip brush.

Gilded Shadow

Metallic shadows are always a holiday staple.

For a high-fashion foil effect, moisten your shadow brush before applying, or smooth on a cream shadow and a tap powder shadow on top with fingers (bonus: this has massive staying power — even after your third eggnog).

Classic Cat Eye

Polished black liquid liner look shows no sign of declining in popularity, with every major brand hustling to debut their pen versions. My new favorites have a patent leather-like sheen that makes them a perfect complement to the glitter and shine of all the season’s parties. The famous cat eye flick takes a bit of practice, but the end result is totally worth it.



{November 20, 2013}   Make Your Own Lip Balm

 

Do you have a bunch of near-empty lipsticks that you don’t know what to do with? Don’t throw them out! You can turn those favorite shades into tinted lip balms. Customize your color, flavor and scent, and even recycle old tins and tubs to give the balm a personal special touch. Just follow these four simple steps.

HOW TO: Make Your Own Lip Balm

  1. Choose a container or tin for your lip balm. You can use an empty Altoids tin (like the one above) or anything that will hold the balm. Just be sure to wash it in hot soapy water and let it dry completely.

  2. Prepare your ingredients. The general rule is two parts oil to one part beeswax. You can use any oil that you like. Try adding almond oil for added moisture or peppermint oil for a fresh scent.

  3. Melt the beeswax in a double boiler, ensuring that the top bowl does not touch the water. Once the wax melted, remove from the heat. Add your oils and as much lipstick as you want (the more lipstick you use, the darker the color will be).

  4. Immediately pour the hot mixture into the desired tin. Let it cool overnight before using it on your lips.

Image courtesy of pinterest


 

 

When it comes to buying the right concealer, a lot of people get nervous. Some don’t know how to find their shade or even where exactly to apply it on the face. Others think they have it figured out, and then end up looking like a reversed raccoon, with white rings around the eyes.

 

But that doesn’t have to happen. Once you know the professional tricks for choosing a shade that’s right and putting it on correctly, concealer is your best friend. It can brighten a tired face, cover a blemish, bring attention to a focal point, and camouflage under-eye discoloration (without the reversed raccoon effect). Used with foundation, concealer can also change or refine any complexion with dramatic, painterly effect.

 

Old-school concealers are still a part of every person’s makeup arsenal. They tend to be cream or opaque-liquid formulas and come in a variety of forms—pots, wands, and sticks. Traditionally, concealers are dense by design and can feel a bit like your grandmother’s makeup, or the kind of product favored by rich octagenarians in Palm Springs.

 

As such, I am not always a fan of traditional concealers. When not applied correctly, they can look cakey and heavy. They also tend to be yellow in tone, which gives you limited color-correction capabilities. That said, a traditional concealer can be useful for its density and opaque pigment. When you need true camouflage or heavy coverage, it generally does the trick. 

 

Yet in place of traditional concealers, I tend to prefer the newer, more lightweight-formula products on the market these days. The sheerness of these newer concealers allows me to combine them with other formulas and foundation, so that the skin looks flawless both in photos and in person. And today’s concealers aren’t limited to yellow—they come in a wider range of undertones like peach, coral, or orange. The trick with color correction is to choose a concealer with a base which has an undertone opposite of the discoloration you’re trying to cover up. For example, to disguise blue-toned under-eye circles, try a concealer with a peach or coral undertone.

 

Carrying my concealers in palettes means I always have the perfect shade with me. In my go-to, I usually keep a peach tone, along with an apricot, deep orange, bright orange, plus a yellow and a pink or red—and all in a light, medium, and dark shade. Of course, not all skin tones work with yellows and pinks, so I also carry a palette of primary colors plus concealers in white, dark brown, and black. This allows me to custom-mix any shade I might need. For darker skin, sometimes a bright orange and a deep orange concealer can save you from having to use a large amount of foundation.

 

Here’s some more time-tested advice. Now go conceal with confidence!

 

To get the perfect highlight, choose a concealer one or two shades lighter than the complexion. To contour with perfect depth and dimension, choose a concealer one or two shades darker than the complexion.

 

For under-eye shadows and bruises, I prefer a soft, creamy formula that stays put. It’s important to find something that does not dry out or settle into creases and separate.

 

For under-eye bags or discoloration and puffiness, I prefer a product that also has color-correction properties. I love creams in peach or coral for light blue under-eye discoloration and orange for darker and deeper skin tones. (Mineral powder concealers are great, too, because they stay set and work well over highlighted areas.) The trick with under-eye concealer? Choose one that is one or two shades lighter if you need a bit of lift. Match the complexion completely if you want a smooth, even skin tone all over. And for protruding skin or puffiness under the eye, go with something one or two shades darker.

 

 

For spot concealer over blemishes or broken capillaries, I love a concealer that can be applied in sheer strokes and built up in layers for more coverage. A formula with a satin finish will also look more like real skin, rather than accentuate texture like a matte product might.

 

 

 

For scars and cuts, it is important to remember that concealer and makeup do not hide texture. But you can trick the eye by using darker shades to recess or deepen a protrusion or a lighter color to pull something forward. Simple tricks can draw attention away from what you want to keep secret, and spotlight another area of the face.

 

Lighter concealer shades are ideal for making lips look larger and opening up small areas. Try a concealer one shade lighter around the lip line to make lips look kissable and pouty, while achieving the perfect size and shape.

 



Suede, silk, satin—we’re talking lipstick, not fashion. With new technology and product formulations, lip color is available in a wide array of textures and finishes. But with so much selection, how do you choose the right coating of color for you? I break down common lip color lingo so you can paint on the pretty pout you want.

MATTE

Lip pigments with a matte texture appear dull and flat on the skin, with no shine at all. Similar formulas termed “suede” or “velvet” have the same lackluster finish, but appear more powdery on lips than smooth. Typically, these formulas are extremely dense in pigment and have wonderful durability, but they may dry lips out without a balm or primer underneath.

 MaybellineQueen Recommends
Maybelline Baby Lips

iStockphoto/ThinkstockSATIN

Silky satin formulas are similar in color payoff to matte lipsticks, but are formulated with an emollient base of oils and butters. Because of the slip-factor, they have medium staying power—a couple of hours without food or drink. Available in solid swivel-tube and as a dense liquid lip color with wand applicator, they’re the most comfortable pigment-heavy formula for daily wear.

MaybellineQueen Recommends
Maybelline Color Sensational and/or Superstay 24 Products

iStockphoto/ThinkstockSHIMMER

Frosty or shimmering lip colors are formulated with special micas designed to impart an iridescent, organza-like finish to the lips. Glimmering pigment adds luster to a flat surface like lip gloss, but relies on solely on actual flecks of shimmer—not sticky gloss—for the sheen. We recommend a translucent layer for the classiest daytime radiance.

MaybellineQueen Recommends
Maybelline Color Sensational and/Superstay 24 Products

iStockphoto/ThinkstockBUTTER

Not quite a gloss nor a satin lipstick, tinted lip butters provide ample, high-shine coverage from a tube. These pigmented, travel-friendly shine alternatives won’t leak in your purse as lip gloss can, and nourishing ingredients hydrate your lips all day. Unfortunately, their moisturizing formula doesn’t bode well for longevity.

MaybellineQueen Recommends
Maybelline Color Whisper by Color Sensational

iStockphoto/ThinkstockSPECIAL EFFECTS

Zany, textured lips aren’t exactly the office beauty standard, but companies are beginning to develop innovative new finishes that break out of the mold and appeal to a more youthful, experimental generation. Appliques, temporary tattoos, and tar-like rainbow finishes—what will they think of next?

MaybellineQueen Recommends
Baby Lips Electro Lip Balm,Color Elixir by Color Sensational, and/or Color Sensational VIvids


et cetera