Maybelline Queen

{December 21, 2012}   H&M to Launch Recycling Program

The Fashion Foot

H&M has recently announced a new recycling program!


Starting in February 2013, the world’s second biggest fashion chain will allow customers to hand in used garments from any brand in H&M stores.  The clothes will then be handled by H&M’s parter, I:Collect, a global recycling company, and made into new textiles.

As an incentive for recycling, customers will receive a discount of 15 percent on one item of their choosing.

This new program will make H&M the first fashion company to launch a clothing collecting initiative worldwide.

Written By: Joanelle Navarro

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