Maybelline Queen

{December 16, 2012}   All the Details on Drew Barrymore’s Affordable New Makeup Line

Originally posted on Style News - StyleWatch -

Drew Barrymore MakeupCourtesy Donato Sardella for WWD

Baby Olive isn’t the only recent addition to Drew Barrymore‘s life: The actress is also welcoming a new beauty collection, Flower.

Flower will feature 181 products including items for the face, eyes, lips and nails with prices ranging from $4.98 to $13.98, and will be available at more than 1,500 Walmart stores and starting in January, according to WWD.

Though it’s a product for the masses (Barrymore tells WWD she partnered with Walmart because she wanted her makeup “to be in people’s hands,”) the actress used the same formulas that expensive beauty brands use so that Flower would be on par with department store makeup lines.

She wanted the packaging to feel luxe, too: Each item is encased in white and rose gold plastic. “It’s so luxurious, but also approachable,” Scott Oshry, president of Flower’s manufacturing firm Maesa Group, explains.


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